“Swiftonomics” explores how Taylor Swift has become a global case study in branding, fan engagement and product innovation. This session breaks down the strategic decisions behind her record‑setting tours, album releases, rebranding moments and direct‑to‑fan experiences. Students will learn how Swift’s approach to storytelling, audience loyalty, scarcity and demand, and cross‑industry partnerships offers powerful lessons for building a resilient brand and a high‑value product strategy. Whether you’re launching a business, designing a product or developing your personal brand, Swiftonomics reveals how authenticity, adaptability and strategic creativity can shape long‑term success. This Launchpad session will feature insights from Crews Center for Entrepreneurship coach, Dr. Daryl Rojas.